AI Lesson

Immersive Business Case #1

This lesson features an immersive business case for BUS 301: Business Communication. The case is presented by manager Marcus Rivers, where he explains a problem occurring at NHT (New Heights Tech), a mid-sized organization with 250 employees located throughout the Midwest. NHT specializes in providing internet, TV, phone, and home security services to residential and commercial customers. The company created an initiative with wearable technology for employee wellness which garnered enthusiasm, but ultimately resulted in some unfavorable workplace behaviors. This lesson places the student within a role which will address the problem for NHT.